Students must complete 125 points of compulsory subjects, and 25 points of Capstone requirements (PSYC90106 Research Project OR PSYC90107 Internship).
|Advanced Social PsychologyCore||12.5|
Advanced Social Psychology
This subject will cover classic and contemporary social psychology, including topics such as group behavior, intergroup processes, self-regulation, morality, goals, and social exclusion. We will explore emerging perspectives, cutting edge research, and controversies in the field. Across all topics we will also consider their practical implications in society with real-world examples of how these areas of research impact human behaviour.
Detailed Information PSYC90101
|Advanced Design and Data AnalysisCore||12.5|
Advanced Design and Data Analysis
This subject provides an introduction to multivariate data analysis in the behavioural and social sciences, including the nature, rationale and application of a number of widely used multivariate data analysis models. For each model, issues covered include the nature of the model and its assumptions; situations in which the model might be applied; diagnostics for model adequacy; estimation and inference; interpretation; the use of the software package SPSS for model-fitting. Models will be selected from multiple regression; logistic regression; an introduction to path analysis and structural equation modelling; multivariate analysis of variance and discriminant analysis; multilevel models...
Detailed Information PSYC40005
This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychological variables which influence customer decision making; social factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.
Detailed Information MKTG90008
|Psychology of AdvertisingCore||12.5|
Psychology of Advertising
This subject will explore the psychological theories that relate to the development of advertising and communication messages. We will read and discuss classic and emerging articles from psychology that help us gain an understanding of how to craft effective advertising messages. We will explore the psychological processes in consumer decision-making and how and why persuasion attempts are effective. Psychological constructs covered include attitudes, decision-making, implicit persuasion, compliance, cognitive dissonance, and ethics.
Detailed Information PSYC90103
|Attitude and Behaviour ChangeCore||12.5|
Attitude and Behaviour Change
This subject focuses on the nature and structure of attitudes. We will examine how attitudes are formed, when and how they can be changed, and whether attitudes predict behaviour. We will explore emerging issues of implicit attitudes and the debates around implicit attitude measurement. We will also examine how attitude and behavior change research impacts real world situations such as prejudice and discrimination, consumer behavior, and social issues such as smoking, healthy eating and exercise initiatives.
Detailed Information PSYC90102
|Applied Research MethodsCore||12.5|
Applied Research Methods
This subject is designed to extend from the undergraduate training in research design and statistics. This subject will explore common research methods for applied settings. This will include qualitative, quantitative, and experimental designs. The topics will cover: selection of the appropriate research type for particular research problems, the methodological issues of various research designs, sampling, analysis, and reporting of research findings. In addition to arming students with the knowledge to be able to evaluate and conduct research designs in applied settings, this subject will also assist in designing students’ own research projects.
Detailed Information PSYC90100
|Applied Positive PsychologyCore||25|
Applied Positive Psychology
This subject will explore the impetus behind the development of positive psychology and the theories and frameworks underpinning it. Problem-focused and strengths-based approaches to mental health will be distinguished and the merits and limits of each will be presented for critical evaluation. The various forms of well-being relating to hedonic and eudaimonic happiness will be considered. Distinctions between cognitive and affective and subjective and objective forms of happiness will also be made.An overview will be provided of some key factors associated with positive psychology and well-being, including positive emotions, engagement, meaning, accomplishment and relationships, and intr...
Detailed Information PSYC90099
This subject will allow select Master of Applied (MAP) students to take part in an industry internship. The internship will allow students to experience real-world applications of their coursework topics. The organizations offering placement positions include advertising agencies, communication/PR agencies, research agencies, large corporate firms, and government departments. Tasks will vary as a function of industry/organization, but may include literature reviews, design of communications, evaluation of communications, data analysis, and research. Entry to the internship positions will be competitive and selection based on a mix of previous grades and stated suitability for the position...
Detailed Information PSYC90107
|Group Research ProjectElective||25|
Group Research Project
The group research project is a capstone option in the Master of Applied Psychology. This subject enables participants to draw on the expertise developed throughout the MAP program and apply it to a topic relevant to their coursework topics. The project is team-based to mirror the practical experience of those working in a range of fields such as marketing, public policy, consumer/social research, communications/advertising, business consulting, and many others. The project will be developed and overseen by both a professional and academic mentor. The syndicate group will work in consultation with their practice and academic mentors to develop a project brief, undertake analysis, and pre...
Detailed Information PSYC90106
|Thinking, Judgement, and Decision MakingCore||12.5|
Thinking, Judgement, and Decision Making
The science of judgment and decision-making is an important emerging area of study incorporating elements of psychology and behavioral economic theory. This includes the cognitive basis of decision-making, preference formation, belief updating, and related cognitive processes, using methods from psychology, cognitive neuroscience, and economics. We will explore the biases and heuristics that can lead to bad decisions, the mechanisms of individual and group decision-making, and how we can make better decisions. We will examine “nudges” (e.g., choice architecture to encourage positive decisions), unconscious impacts on decision-making, and the latest in behavioral science to inform our unde...
Detailed Information PSYC90104
|Influence and PersuasionCore||12.5|
Influence and Persuasion
This subject will explore the psychological theories of influence and persuasion, including recent developments in persuasion that occurs outside our conscious awareness. We will discuss how to apply these theories in order to be more persuasive and influential in work environments, communication design, and advertising. These influence strategies will help you become a more confident decision-maker. We will explore influence in a range of scenarios at the individual and group level in real-world applications of the theories.
Detailed Information PSYC90105